Positioning Report

The Positioning Report helps you articulate exactly why your product matters and to whom, so every piece of marketing you create starts from a clear strategic foundation.

"In a nutshell" -- This report defines your competitive alternatives, isolates your unique value, and builds a messaging framework around it. Use it to align your team on how you talk about your product before you write a single landing page.

What This Report Tells You#

The Positioning Report identifies what customers would use if your product did not exist, pinpoints what makes you different, and translates that difference into language your target audience cares about. It gives you a repeatable positioning statement you can apply across channels.

Sections Included#

Competitive Alternatives -- What your customers use today instead of your product (direct competitors, workarounds, doing nothing).
Unique Value Proposition -- The single most compelling reason a customer should choose you.
Target Audience Segments -- Two to four distinct buyer segments ranked by fit.
Messaging Framework -- Key messages, proof points, and objection responses for each segment.
Positioning Statement -- A fill-in-the-blank statement following the classic positioning formula.
Differentiation Map -- A visual-ready comparison of your product against alternatives on the dimensions that matter most.

How to Read This Report#

Read Competitive Alternatives first -- your positioning only makes sense relative to what already exists. Then review the Unique Value Proposition to confirm it resonates with your own understanding. If it does not, your interview answers may need more specificity.

Tip: The Differentiation Map is designed to be dropped directly into pitch decks or investor updates.

How to Use This Report#

Copy the Positioning Statement into your brand guidelines document.
Hand the Messaging Framework to your copywriter or content team as a brief.
Use Target Audience Segments to prioritize which customer group to pursue first.
Test the Unique Value Proposition in ad copy and measure click-through rates.

Tips for Getting the Most Out of This Report#

Be brutally honest about competitive alternatives during your interview. The better the input, the sharper the output.
Revisit this report when you add a major feature or enter a new market.
Pair it with the Customer Profile Report for a complete picture of who you are talking to and what to say.

Note: Positioning is not a one-time exercise. Re-run this report quarterly as your market evolves.

Available On#

Subscription Tiers: Starter, Pro, Teams
Interview Modes: Full Interview, Quick Interview